And in some cases, whilst the collections you maintain may not solely be about a specific topic, I can guarantee there are links to communities you don’t see until you find the right community partner to deliver new experiences alongside you. As Thomas Jefferson is often quoted saying “if you want something you’ve never had. In our experience it is worth working with an external designer to produce your newsletters and other marketing material. approval from the board of directors to proceed with two new initiatives to promote the museum and raise its profi le. These relationships with community leaders can help you authentically attract new audiences and help you spread the word as you embark on your new endeavour. Develop and execute a two-year marketing plan. They help sort/organize your email list and can send out emails to specific zip codes so you’re not spamming everyone on your list. The Importance of a Marketing Plan. Where possible always respond to a negative comment in a positive and courteous way (I know sometimes you may not feel like being courteous). During one visit, for example, Museum Nerd asked @MuseumModernArt why there was so much dust in an … Host a movie night. This is something which can be quite simple to complete. Here’s my guide on How to Use Facebook to Promote Your Shows/Tour. Museums can offer a space for reflection, creativity and collaboration and the exhibitions that you host and your collections can be a fantastic jumping off point for activities to attract new museum visitors. It’s a very cost effective way to engage with visitors – Twitter and Facebook are free to use. Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with the closure of many traditional community spaces and the increase in time many people are spending in virtual environments. In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. You can also run Facebook competitions to increase the number of likes. Do a survey of visitors to the town. When it comes to learning how to promote your art, one of the main skills to master is networking! If you’re looking to the age group where we tend to set the bar for socialising you will see there are many changes that weigh both positively and negatively for museums. They are looking for physical spaces they can invest in, communities they can engage with and tribes to belong to and Museums have a huge opportunity to be the recipient of their time and money. Your collection may be highly focussed but your café, conference and outdoor spaces can play host to all sorts of community groups that don’t share your obvious interests. You can conduct face to face interviews at the local shopping … Planning Solutions Consulting Limited | All Rights Reserved | Privacy & Policy, Marketing tips for museums and visitor attractions, Copyright 2020. With gender and race showing huge differences in the numbers of shift workers those night-time, evening and early morning sessions might just allow you to attract new museum visitors and connect with parts of your community you normally miss. If you’re basing your opening hours solely on tradition or on when your staff think you should open it’s highly likely you’re missing a large part of your community. By offering your spaces and collections to community groups you may just find yourself on the receiving end of additional new visitors that they communicate with, some of whom may never have visited a museum before. Map … Many museums have embraced the challenge of inclusion in their programs and events. Can Museums Reduce Their Use of Single-Use Plastic? Here are some of the best ways to build those art-world relationships: Attend Art Exhibitions and Fairs. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. Use a $1,000.00 Pomonko family donation to develop a logo. Many sources hailed this dramatic change as the death of socialising forever, assuming customers would simply spend their leisure time at home instead. A marketing plan is the road map of where your museum is going. And for us a way to promote the museum night already. “But my collections are interesting to everyone!” I hear you cry but as Generation Z mature they don’t just want to look at interesting collections, after all they can do that from their smartphones. For small museums, it can be one of the most vexing issues. This is both enticing for those you want to attract and soothing for those who already have knowledge of your museum but perhaps needed additional detail to convince them to invest their time and money into a visit. Content Marketing: Create an Editorial Calendar. For some potential museum visitors the ability to preview a show, exhibition or collection can actually improve the chances that they will attend in real life. Website audit – to ensure that your online experience (desktop / mobile / tablet) meets the needs of your visitors it is essential to carry out an annual audit of your website. If you want to engage new communities and attract new museum visitors you need to look beyond your obvious allies. When you volunteer to use your artistic abilities to benefit your community, you build your reputation as an artist and can gain unexpected opportunities to promote your work. Becoming more open about your collections, exhibitions and event online not only can you feed the “fear of missing out” that comes from seeing your friends, family and other connections visit a museum but it can help others to find something that truly interests them or give those that might have avoided attendance the confidence to join in. Each place has its own peculiarities, and … Maybe your town has a one-of-a-kind museum, boasts "the largest in the world" of something bizarre, hosts a fun festival or is home to a historical building. The key, therefore, is target selection. Some museums, such as the Chicago Children’s Museum, now offer “play for all” events for families with special needs children. Certainly, in a city that is packed with museums and art galleries of... Ah, fundraising. Don’t forget to give the designer a good brief to guide them. Consider museum websites: if you type into a Google search box the name of most any museum, you find the most common searches come up in … Your front of house staff can ask visitors to your museum or visitor attraction to complete a short questionnaire and setting up a survey on Survey Monkey can help to engage with your visitors online and people who may not have visited you yet. How will this exhibition “fit” into the overall museum experience? 2. Beyond any doubt, artists want their art in museums-- museum acquisition is the ultimate validation of everything artists live and work for. Panaji: Owing to the current situation of the Goa state museum, experts in Goa came together on a common platform to put measures in place to increase accessibility in innovative ways. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. What are you hoping to accomplish with each network? The power of review sites – however much we love (or hate) review sites they are here to stay for the time being. You collection may not even be the source of your event, imply by inhabiting a physical space your museum can host events that may seem to be of no relation to your mission but isn’t that sort of the point? Whilst may traditional high streets have given way to on-line shopping and austerity has closed many community centres, libraries and drop-in centres people will always need physical gathering spaces. Some of the best types of community outreach include: Norwegian artist Lars Aukrust painting outdoors. For anyone who likes to know what they are getting into before committing to a visit, including individuals with Autism, Asperger’s and other anxiety disorders, prior knowledge of what to expect when they come through your doors can make the experience much more manageable and enjoyable. Exhibition Plan – Every museum is divided into areas. When the V&A began its LGBTQ working group it probably seemed that more involvement from the LGBTQ community, including it’s own team members, would bring new knowledge to the museum. Don’t forget about the Data Protection Act! If your museum can spend a bit of staff time and money to write and produce a great gallery trail, you can sell them to visitors for years to come (or at least until your exhibits change!). Whether you bring your child to a children’s museum, art gallery, or science museum, history has made a huge impact on the innovation they are witnessing. If you have the resources to offer some unusual events without the need for community engagement it still might be a good idea to involve the communities you wish to reach. Find the magic and ‘spirit of the place’, the Genius Loci. How Can Museums Encourage Visitors to Post About Them on Social Media? As a museum with a modest marketing budget, you are going to have the greatest impact if you can activate an enthusiastic micro-target via their pre-existing passion for whatever it is. To find out more about developing and implementing a market plan please contact: Richard Linington – richard@pslplan.co.uk or call 023 9248 1999, Copyright 2020. Incentivising people by entering them into a ‘prize draw’ for a family day ticket can help to generate a higher response rate. 6. Data capture – don’t forget to capture visitor data, ask visitors to leave their name and email address. Unconventional Ways Museums Can Use UGC to Promote their Exhibits 1 | Make visitors a part of the exhibit themselves. As the children who grew up with social media become adults we are definitely seeing a shift in how we attract new museum visitors. Museum Nerd, a blogger and social evangelist who shares musings on museum visits, arts advocacy and education, believes engagement is the most important reason for museums to use social media. She now works with museums, arts and heritage, and tourist attractions worldwide and she is a passionate supporter of the industry. With this social shift, and many related social changes, in mind it’s time to think about how museums can use this to their advantage to attract new museum visitors who are looking for different options for spending their leisure time. I thought it would be useful to share some marketing tips for museums and visitor attractions. There have, of course, been huge changes to the way people socialise but I would argue that we are now more social than ever. find the latest event, download directors, book an online ticket and see how easy (or difficult) people found it to complete the task. According to research carried out by Statista over 90% of all adults aged 16-54 owned a smartphone along with more than half of all adults aged 55+. But it should and for more reasons than purely financial ones. You will need to promote yourselves online, open your doors as and when people need you and commit to relationships; not just for your local community or your collections enthusiasts but for everyone. Today we are connected through the internet, able to find people with similar interests all over the world and able to travel and enjoy our leisure time in a way that would seem unbelievable to people from a few, short generations ago. Florida Museum of Natural History Gainesville, FL 32611 352-392-1721 (Research) or 352-846-2000 (Exhibits) By making sure your online presence is available to everyone with interesting and relevant content you reach out to new museum visitors across the world and give them reasons to visit you in person. Finally, and most importantly there is a country-wide initiative in which the government wants to establish San Jose as the civic center through an urban project. Prepare a targeted pitch for your product line to the museum store buyer prepared with knowledge … Email signatures – it doesn’t cost anything to include links to the next three upcoming events in your email signatures. Send Out Targeted Emails: By now, you should have a e-newsletter service. For many museum’s the option of opening outside of traditional opening hours may seem absurd and with budgets always tight anything that increases your costs is surely never going to cross your mind? From The Guardian pondering if the traditional pub had been “killed off by millennials” to MarketWatch’s realisation that many of us spent more time online than sleeping  in 2018. Whether it’s spending holidays with our loved ones, catching up with friends over a weekend or meeting for a first date, physical spaces are vital for our social lives and our health and well-being. When Nina Simon asked for feedback from museums as part of the of/by/for all initiative the feedback from over 1,000 respondents was that most museums feel they do not accurately reflect their diverse communities in their board members, staff or exhibitions. How the creative use of audio tours is attracting a new museum audience. Experiential – That’s the Key Word. It’s no secret that sharing on social media drives many people to visit places that they may never have heard of. Generation Z are the current “social generation” and they are now entering the workforce, socialising as adults with disposable income and looking for physical spaces to inhabit and this new generation of adults are more politically active, community focussed and tech-savvy than previous ever before. Many of these shift workers find daytime visits to museums and attendance of other leisure activities hard and so any events held outside of traditional opening times open up a whole range of people who would normally be unable to attend. Marketing tips for museums and visitor attractions – hello I am Richard Linington and have been working in the tourism and visitor attraction sectors for Planning Solutions for over 17 years – over that time we have worked on a number of museum, heritage and visitor centre projects. © MuseumNext 2020 | Terms and Conditions | Privacy Policy | Website: General Public, traditional pub had been “killed off by millennials”Â, many of us spent more time online than sleeping  in 2018, 350,000 night workers and across the UK there are over 3.2million people who regularly work through the night, promotion of LGBTQ events, tours and specialised blog, Philbrook Museum of Art on their hugely successful Museum Confidential podcast. 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